Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw 17th of Oct 2019.
Eloqua Maintenance 20.09.19
In order to maintain the highest level of availability and performance of the Eloqua infrastructure, Oracle is planning network maintenance on Friday, September 20th, 2019. The per pod schedule is as follows: Pods 3, 4: […]
Eloqua release 19C
Concerns: Eloqua POD P04 The Release 19C rollout to POD P04 Eloqua instance will begin on Friday, August 23, 2019, at 10 pm, and will conclude by Saturday, August 24, at 7 am (ET). The […]
Eloqua 19C Release – changes to Design Editor
As of August 23, 2019 (19C Release), Eloqua’s Classic Email and Landing Page Design Editors will no longer be accessible, and, as such, you will no longer be able to edit emails and landing pages […]
1st party cookie – to fret, or not to fret
More and more browsers – including Apple’s Safari and Mozilla’s Firefox – prevent the setting of cookies by third-party domain requests, and in the near future, third-party advertising cookies will probably not be support at all.
Centraals became a Gold level partner of Oracle
Centraals renewed Oracle’s alliance and obtained the Gold level, strengthening its position as one of the principal Oracle Marketing Cloud partners in the region. It’s a great privilege for the company to be associated with […]
Data quality impact on marketing efforts
How data quality can improve your marketing efforts by Paul Teshima
How to predict what consumers would like to read in a MA?
Big data and machine learning algorithms empowers nowadays lots of decision making processes. Now also empowering modern marketing today.
GDPR unveiled
Centraals oraz Oracle Polska introducing “Dyskusje w Centrum”. This time an event devored to GDPR legislation that come into force in May 2018.
Marketing Cloud revealed for the 5th time
Martech Meetup V will take place on 1st of June at Oracle Office in Warsaw. This time we approach marketing cloud technologies from the strategic endpoint covering customer segmentation, real time personalization, content strategies.
Five Changes in Marketing
Five Revolutionary Changes in Marketing 1. PR is more important than advertising. 2. The category is more important than the brand. 3. The name is more important than the strategy. 4. The visual is more […]
TV is data-poor and that kills it
Because the broadcast television industry is data poor (it only offers metrics about itself), this model has never been a complete solution for brand or lifestyle advertisers. In practice, an advertiser needs to translate ratings […]