When it comes to making the switch to Google Analytics 4, data privacy savvy customers can consider Matomo as a viable alternative.
What’s new with 3p cookies? Updated
Google’s announcement that it will keep its certain 3p cookies alive until mid 2023 has been met with a mix of reactions.
Boats and Yachts Marketplace – Velamic.com
Centraals has been revealed as the winner of a prestigious pitch. It has been tasked with building a new marketplace for boats and yachts – Velamic.
How to reach excellence in digital, marketing and ecommerce
Reach excellence in digital, marketing and ecommerce with cloud technologies, automation, data and machine learning. Learn more about modern marketing tools.
CDP types
Centraals groups CDP vendors into three main categories (CDP types): Own channels based CDPs, paid channels enabled CDPs, and data modelling CDPs.
CDP or DMP? Select the one that fits your needs
CDP or DMP? What is the right answer to audience management problems caused by fading 3P cookies out? Learn the difference between audience technologies.
Cookieless apocalypse slightly postponed
The cookieless future was slightly postponed. Make yourself prepared to this important change – with 1st party data (Part Ii)
A cookieless future – 5 important steps to follow
The cookieless future in digital marketing is coming and the way the industry will adapt seems to be clear now. We should prepare to this important change soon
Direct-To-Consumer – a brand new online model
In this article we take an overview of direct-to-consumer trends and explain how producers can benefit from incorporating DTC into their own business plans.
Direct Mail. The Most Overlooked Digital Channel
Direct mail has adopted many new tricks, tips and tactics over the years. It can mirror much of the functionality from digital.
CDP – Customer Data Platforms Best Practices
Customer Data Platforms (CDPs) has emerged lately as one solution for understanding individual customers and delivering an enhanced customer experience.
Marketing Automation and Lead Generation
Michael Azrikan, a Digital Campaign Manager, Oracle Marketing Cloud for Oracle has published a short study how personalization and relevance come together to make lead generation campaign more robust and successful. Marketing automation strategy can […]