More and more browsers – including Apple’s Safari and Mozilla’s Firefox – prevent the setting of cookies by third-party domain requests, and in the near future, third-party advertising cookies will probably not be support at all.
Centraals became a Gold level partner of Oracle
Centraals renewed Oracle’s alliance and obtained the Gold level, strengthening its position as one of the principal Oracle Marketing Cloud partners in the region. It’s a great privilege for the company to be associated with […]
Data quality impact on marketing efforts
How data quality can improve your marketing efforts by Paul Teshima
How to predict what consumers would like to read in a MA?
Big data and machine learning algorithms empowers nowadays lots of decision making processes. Now also empowering modern marketing today.
GDPR unveiled
Centraals oraz Oracle Polska introducing “Dyskusje w Centrum”. This time an event devored to GDPR legislation that come into force in May 2018.
Marketing Cloud revealed for the 5th time
Martech Meetup V will take place on 1st of June at Oracle Office in Warsaw. This time we approach marketing cloud technologies from the strategic endpoint covering customer segmentation, real time personalization, content strategies.
Five Changes in Marketing
Five Revolutionary Changes in Marketing 1. PR is more important than advertising. 2. The category is more important than the brand. 3. The name is more important than the strategy. 4. The visual is more […]
TV is data-poor and that kills it
Because the broadcast television industry is data poor (it only offers metrics about itself), this model has never been a complete solution for brand or lifestyle advertisers. In practice, an advertiser needs to translate ratings […]
Data will improve publishing business
According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session. Several leading publishers have identified visual, interactive storytelling as the right strategy to engage modern readers, […]
A New Approach to Audience Targeting
The answer of effective targeting lies in a productive middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on Behaviors, Emotions and Moments. Behaviors: Have consumers demonstrated […]
Google facing brand safety issues
Last week, Havas and a string of top brands indicated they would halt spending on YouTube ads in the U.K. until the video site could assure their spots wouldn’t run near offensive content. Google, which […]
A glossary of martech terms
A glossary of martech terms. All the basics you need to know to start understanding marketing technologies.