Centraals oraz Oracle Polska introducing “Dyskusje w Centrum”. This time an event devored to GDPR legislation that come into force in May 2018.
Marketing Cloud revealed for the 5th time
Martech Meetup V will take place on 1st of June at Oracle Office in Warsaw. This time we approach marketing cloud technologies from the strategic endpoint covering customer segmentation, real time personalization, content strategies.
Five Changes in Marketing
Five Revolutionary Changes in Marketing 1. PR is more important than advertising. 2. The category is more important than the brand. 3. The name is more important than the strategy. 4. The visual is more […]
TV is data-poor and that kills it
Because the broadcast television industry is data poor (it only offers metrics about itself), this model has never been a complete solution for brand or lifestyle advertisers. In practice, an advertiser needs to translate ratings […]
Data will improve publishing business
According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session. Several leading publishers have identified visual, interactive storytelling as the right strategy to engage modern readers, […]
A New Approach to Audience Targeting
The answer of effective targeting lies in a productive middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on Behaviors, Emotions and Moments. Behaviors: Have consumers demonstrated […]
Google facing brand safety issues
Last week, Havas and a string of top brands indicated they would halt spending on YouTube ads in the U.K. until the video site could assure their spots wouldn’t run near offensive content. Google, which […]
A glossary of martech terms
A glossary of martech terms. All the basics you need to know to start understanding marketing technologies.
Cloud marketing meetup, edition IV
We invite marketers for a full day event packed with marketing cloud topics, especially addressing issues of automation, testing and data management.
Telcos offer users data for marketing
Telefónica and others telecoms are already opening certain raw data to companies dedicated to helping carriers cash in on subscriber info. It isn’t just quintessentially “mobile” location data: Carriers have names, addresses, bill totals and […]
Discover Marketing Cloud (Meetup IV)
Centraals and Oracle invite all marketers to Martech Meetup IV that will be held at Oracle venue on 28th of march 2017. Agenda will be revealed soon.
The CMO’s Guide to Mobile Marketing
Mobile internet usage has overtaken desktop, which means prospects are more likely to find you on mobile devices, not PCs. Ensure they do by reading The CMO’s Guide to Mobile Marketing. http://ora.cl/2Ye0