Direct mail has adopted many new tricks, tips and tactics over the years. It can mirror much of the functionality from digital.
Marketing Automation and Lead Generation
Michael Azrikan, a Digital Campaign Manager, Oracle Marketing Cloud for Oracle has published a short study how personalization and relevance come together to make lead generation campaign more robust and successful. Marketing automation strategy can […]
Data quality impact on marketing efforts
How data quality can improve your marketing efforts by Paul Teshima
How to predict what consumers would like to read in a MA?
Big data and machine learning algorithms empowers nowadays lots of decision making processes. Now also empowering modern marketing today.