To optimize onsite product recommendations, establish rules based on browsing history, purchase behavior, demographics for relevance.
Building Credibility Through Social Proof
Social proof boosts credibility and trust in products. Customer reviews influence decisions. Endorsements from influencers enhance recommendations.
The Power of Personalized Search
In ecommerce, user experience is key to success. Personalized search suggestions enhance relevance and accuracy, making shopping intuitive and seamless.
The Power of AI in Product Recommendations
AI product recommendations lead to superb suggestions, better shopping experience, and higher conversion rates. It self adjusts to trends, ensuring relevancy.
Sentiment-Driven Search Personalization
In ecommerce, using sentiment analysis to personalize onsite search results is crucial. Businesses can drive sales and boost satisfaction with search results.
Personalized eCommerce Search
Ecommerce businesses use personalized search results to boost customer engagement, increase conversions, and provide a tailored shopping experience.
Switch to Google Analytics 4 or to Matomo?
When it comes to making the switch to Google Analytics 4, data privacy savvy customers can consider Matomo as a viable alternative.
What’s new with 3p cookies? Updated
Google’s announcement that it will keep its certain 3p cookies alive until mid 2023 has been met with a mix of reactions.
Boats and Yachts Marketplace – Velamic.com
Centraals has been revealed as the winner of a prestigious pitch. It has been tasked with building a new marketplace for boats and yachts – Velamic.
How to reach excellence in digital, marketing and ecommerce
Reach excellence in digital, marketing and ecommerce with cloud technologies, automation, data and machine learning. Learn more about modern marketing tools.
CDP types
Centraals groups CDP vendors into three main categories (CDP types): Own channels based CDPs, paid channels enabled CDPs, and data modelling CDPs.
CDP or DMP? Select the one that fits your needs
CDP or DMP? What is the right answer to audience management problems caused by fading 3P cookies out? Learn the difference between audience technologies.