5 reasons why your marketing automation isn't working

Marketing Automation and Lead Generation

Michael Azrikan, a Digital Campaign Manager, Oracle Marketing Cloud for Oracle has published a short study how personalization and relevance come together to make lead generation campaign more robust and successful. Marketing automation strategy can […]

Centraals starts online courses

Everybody is about to start online learning. It is already done by millions of students around the world and it will continue. Centraals decided to enable its training program in a virtual form as online […]

You may be violating users’ privacy with GA

With a third party analytics platform you run the risk of losing your customers’ trust and damaging reputation. More and more people are aware that their data is used for Google’s “own purposes” when you […]

Systems update – Matomo 3.13.1

The following changes were introduced in January, 2020. We are planning to update all Matomo instances in the following days. Updates will not affect your tracking. In the new release (3.13.1) the focus was on: […]

Adidas: We over-invested in digital advertising

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. while Adidas thought only performance drove ecommerce […]

Modern CX Forum 23.10

Discover modern ways to connect with customers by using combined data and advanced personalization to build personal marketing contacts. Become a leader in customer experience