According to ComScore, digital publishers now see only 1.7 pageviews on average and just 3.8 minutes on-site per session. Several leading publishers have identified visual, interactive storytelling as the right strategy to engage modern readers, […]
A New Approach to Audience Targeting
The answer of effective targeting lies in a productive middle ground between mass reach and segmentation targeting, where more productive audience models can be built based on Behaviors, Emotions and Moments. Behaviors: Have consumers demonstrated […]
Google facing brand safety issues
Last week, Havas and a string of top brands indicated they would halt spending on YouTube ads in the U.K. until the video site could assure their spots wouldn’t run near offensive content. Google, which […]
A glossary of martech terms
A glossary of martech terms. All the basics you need to know to start understanding marketing technologies.
Cloud marketing meetup, edition IV
We invite marketers for a full day event packed with marketing cloud topics, especially addressing issues of automation, testing and data management.
Telcos offer users data for marketing
Telefónica and others telecoms are already opening certain raw data to companies dedicated to helping carriers cash in on subscriber info. It isn’t just quintessentially “mobile” location data: Carriers have names, addresses, bill totals and […]
Discover Marketing Cloud (Meetup IV)
Centraals and Oracle invite all marketers to Martech Meetup IV that will be held at Oracle venue on 28th of march 2017. Agenda will be revealed soon.
The CMO’s Guide to Mobile Marketing
Mobile internet usage has overtaken desktop, which means prospects are more likely to find you on mobile devices, not PCs. Ensure they do by reading The CMO’s Guide to Mobile Marketing. http://ora.cl/2Ye0
Advertisers reviewing programmatic
Almost all advertisers are reviewing their programmatic ad contracts A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L’Oréal, and Emirates — found that nearly […]
Martech Meetup III
How to increase improve efficiency of marketing activities is the subject of the Martech Meetup III that will take place on February 07th at Oracle Office in Warsaw.
Martech Meetup II Gallery
Check the gallery from the 2nd Martech Meetup
Martech meetup II
We are pleased to confirm details of the next Martech Meetup held on 14th of Dec 2016 in Warsaw at Oracle Polska office building.