Adidas: We over-invested in digital advertising

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. while Adidas thought only performance drove ecommerce […]

Modern CX Forum 23.10

Discover modern ways to connect with customers by using combined data and advanced personalization to build personal marketing contacts. Become a leader in customer experience

October Data for Dinner

Data for Dinner by Centraals and Oracle. Come, Learn, Discuss, Eat, Meet in Warsaw 17th of Oct 2019.

Eloqua Maintenance 20.09.19

In order to maintain the highest level of availability and performance of the Eloqua infrastructure, Oracle is planning network maintenance on Friday, September 20th, 2019. The per pod schedule is as follows: Pods 3, 4: […]

Eloqua release 19C

Concerns: Eloqua POD P04 The Release 19C rollout to POD P04 Eloqua instance will begin on Friday, August 23, 2019, at 10 pm, and will conclude by Saturday, August 24, at 7 am (ET). The […]

Eloqua 19C Release – changes to Design Editor

As of August 23, 2019 (19C Release), Eloqua’s Classic Email and Landing Page Design Editors will no longer be accessible, and, as such, you will no longer be able to edit emails and landing pages […]

1st party cookie – to fret, or not to fret

More and more browsers – including Apple’s Safari and Mozilla’s Firefox – prevent the setting of cookies by third-party domain requests, and in the near future, third-party advertising cookies will probably not be support at all.

Centraals became a Gold level partner of Oracle

Centraals renewed Oracle’s alliance and obtained the Gold level, strengthening its position as one of the principal Oracle Marketing Cloud partners in the region. It’s a great privilege for the company to be associated with […]